SGP Corporate Finance Advises on the Sale of Brand Media Agency Looping Group to Wort & Bild Verlag

As part of a competitive M&A process, Looping Group was acquired by Isartal Health Media, a company of the Wort & Bild publishing group. The transaction secures the future of the communications agency, with the current managing directors remaining in place.

At the end of October 2023, Olando GmbH, the parent company of Looping Group, entered preliminary insolvency proceedings. Insolvency administrator Ivo-Meinert Willrodt of PLUTA Rechtsanwalts GmbH, together with management and his team, stabilized operations and safeguarded client relationships. In the course of the proceedings, SGP Corporate Finance was mandated to run the M&A process and successfully identified a trusted partner within two months.

The parties have agreed not to disclose financial details. It was agreed that most of the remaining employees would be transferred as part of a business transfer. However, in the context of the restructuring, 27 employees had to be let go. The transaction remains subject to antitrust clearance. Willrodt was supported in the proceedings by Hans-Christian Källner (industrial clerk) and attorneys Marlene Scheinert, Rasmus Linden, and Martin Jungclaus.

Our Contribution

The SGP Corporate Finance team acted as exclusive M&A advisor to insolvency administrator Ivo-Meinert Willrodt of Olando GmbH throughout the transaction. This transaction once again demonstrates the strong distressed M&A expertise of the SGP M&A Advisory Team in highly challenging and time-sensitive situations.

Our Team

• Peter Wieland (Managing Director)
• Alexander v. Abercron (Senior Associate)
• Luca Reifenberg (Analyst)

About Looping Group

Olando GmbH is the parent company of Looping Group, founded in 2016 by journalists, creatives, and producers. With over 140 employees across Munich, Hamburg, and Berlin, the communications agency specializes in storytelling and works with well-known brands, corporations, and public figures. Looping Group develops communication strategies and content for earned and owned media platforms to authentically connect brands with their target audiences.

About Isartal Health Media

Isartal Health Media (IHM) is part of the Wort & Bild publishing group and a sister company of Wort & Bild Verlag, publisher of leading health media such as Apotheken Umschau, Diabetes Ratgeber, medizini, and Senioren Ratgeber. IHM positions itself as a 360-degree service provider, with expertise in digital product development, corporate strategy optimization, and target-group-specific content production for print, audio, and video. In this way, IHM supports clients in the healthcare sector in brand development and business success.